As a visibility expert, it is my job to help people gain great exposure for their business, organization, ministry, or community work. You would be floored at some of the things I have seen and heard, both online and off. I have seen people with the most polished branding and external appearance behave horribly to others.
No matter how fabulous your marketing materials or how big your network is now, you will lose your influence in a heart beat if you are unkind, unfair, rude, unethical, or simply just flippant.
When I tell you I have seen things that would floor you, I mean blow your mind: “leaders” who react rather than respond thoughtfully, business owners who air their grievances publically to try to pull others in, individuals who have used social media to try and hurt reputations through private messaging, and even ministers who are sarcastic, cutting, and rude in comments to others.
I have seen the gamut, and those things are not good at all, but sometimes even well-meaning business owners make very simple (but actually huge) mistakes with social media, stating things they cannot take back (not even with a “delete” comment).
Here are seven things to keep in mind so you gain the BEST KIND of visibility possible, the kind that makes others brag about you, not talk about you negatively!
1. Always be positive, considerate and polite, even when you hold a strong opinion. it’s how you say it (and often what you say in the first place).
2. Send concerns through a private message. Never involve others (the public) in a concern or dispute you have with another individual.
3. It is never OK to be rude–and an LOL does not negate or cover up your rudeness.
4. Do not share anything specific about your clients without their permission. It’s OK to say something along the lines of, “I made a client so happy today with the salary report we completed”, but don’t share their personal info, photos, anything they said to you, anything they wrote or communicated to you , or any of the work you have done for them, without their permission. never share their name or info without their permission.
5. It is quite OK to delete rude or vulgar comments, and if rudeness persists, it is fine to “unfriend” a contact (and NO, that does not mean the person you “unfriended” is not your friend in “real life”. It just means you want to keep your wall “clean”. It could be your best real life friend, but you have a choice about what goes in your feeds).
6. If you accept a friend request and you feel you must share a “thank you” on their wall, don’t mention who initiated the request. A “glad to connect” is enough.
7. Be sure and celebrate others on social media. It is not all about you. Let others know that you admire them (without false-flattery).
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